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This luxury perfume line was established in 2010, under Family Gritti’s management, as the GRITTI were fragrances producers for many years. With this brand the founders want to take back to life the old family recipes, which were conceived by their direct ancestor Alvise Gritti, who lived in 16th century. In our ancestry, he was the forerunner for what concerns the perfume design. GRITTI logo is directly inspired by the family’s heraldic shield.
The phrase on top of the logo means “Do not fold up against the difficulties”.
And that was the beginning…
In the 16th century’s Renaissance, the Venetian Republic reached its summit.
Alvise Gritti was a noble physician, an alchemist and a traveler, one the most ingenious and wicked ones. He took part in the ducal court, its vices, intrigues, and amazing discoveries.
He walked the whole road from Venice to the far East, like a noble prince in search of new inspirations. He experimented new cultures, cities, people, peculiar smells, and merged himself into an introspective journey inside the wide world of fragrances. On one side, he was an eccentric and fascinating member of the Venetian Court, but on the other side, existed a whole different man. Haunted by the fear to forget his marvelous experiences in the Eastern world. He worked for a very long time, transcribing his journeys: from his memories, his art, and his knowledge we made our line of products and fragrances a dream come true.
Dr Gritti’s line retraces all significant steps of our ancestor’s journey of the soul, by using the language he knew the best. The scent.