Kefa
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Kefa

Kefa is a newly established company that has  an exclusive commitment of the Vatican Authority to use the emblem of the Holy See and the coat of arms of Pope Francis, to produce the Petrus watch.

Born in the heart of the Eternal City, Rome, the company aims to create particularly distinctive models, aspiring to become a prestigious reality in the world of watchmaking where it faces with its first and prestigious creation: PETRUS.

The company Kefa is the fruit of the passion for timepieces that unites the two founders, Carmelo Caruso and Gianluigi Di Lorenzo. It aims to be a brand that stands out for its classic, essential and elegant style,  a purely Italian style enriched by a host of values that characterize and make its watches unique.

Kefa was also born with the intent and conviction to be able to reconcile business activity with the higher value of solidarity; in fact, it chooses to allocate a part of its revenues to the charitable activities of the Vatican Foundation SCIENCE and FAITH STOQ.

Kefa sees in PERTUS the concept of a timepiece that becomes almost an instrument of communication and aggregation, giving its owners another exceptional opportunity: to join the prestigious CLUB Kefa.

A Club that at least once a year will recall in an exclusive location of one of the Italian cities of art or in the Vatican all the owners of PETRUS.

The PETRUS watch becomes a source of cultural and social exchange, the dream of creating a community that brings together and unites all those who in the Kefa project and in the Petrus watch have found something personal to buy it.

It is a Swiss movement limited-edition watch: 2013 time pieces, to underline the election year of Pope Francis, produced for the entire world; each piece is numbered, registered and  equipped with a specific electronic identity card which tracks history of ownership and proves authenticity.

Here technology blends with history... In fact, with the registration of the product also starts what will be the history of the watch that will develop together with that of its owner.

And that’s why Kefa has decided to give its customers the opportunity to keep track of the history of their PETRUS by creating an electronic register where all the various transfers of ownership will be recorded: Just think of the history and values of a clock that goes from father to son ... or from wrist to wrist. PETRUS will mark the time of entire generations and will tell endless stories.

The word Kefa has ancient origins and is a word that comes from the ancient Aramaic and had two meanings: "Peter"... the name with which Jesus called his disciple Simon and "stone" ... that stone that becomes the cornerstone of an immense and very high project that is Christianity.

Kefa is a brand that wants to recognize themselves and feel represented by the style, beauty, values and uniqueness of its creations.