Hello Mrs. Hering. We are very pleased that you found time to have an interview with us. And, of course, first of all, our customers are interested in the history of the emergence of your brand. Please tell us about it.

In the early 1990's, I founded, together with Vibke Lehmann, my own studio in Berlin, in the Prenzlauer Berg district: the youngest porcelain factory in Berlin. In 1999 we created the brand "Hering Berlin". Exactly 25 years ago, the history of our young brand's success began.

From the very beginning, Hering Berlin brand has entered into competition with traditional porcelain manufacturers. With excellent quality and multi-faceted design ideas, Hering Berlin has responded with its collections to the demands of the 21st century.

The main difference from other manufactories: Hering Berlin produces porcelain "not for a showcase", but the dishes, which the owner can use every day. The tableware is very durable and easy to clean in a dishwasher, so it is suitable for both household and restaurant use - this is one of the reasons why Hering Berlin brand is recognized around the world and sold in more than 20 countries.

Why did you choose this name for your brand?

As a brand founder and designer, I took my name Hering in the name of the brand. Including Berlin in the name was very important for me, because I never regretted that I decided to move to live in Berlin, which became my "second home". In the early years, we produced our porcelain here. For each, this meant "manual work from Berlin". Today we produce from our partner, at the porcelain manufactory Reichenbach in Thuringia, but Hering Berlin remains 100% made in Germany.

How is your brand different from other new brands?

Since 1992 Hering Berlin relies on the beauty of pure porcelain as the material itself. That is why our collection is based on biscuit, unglazed porcelain, which does not absorb food colors and which does not leave traces of metal from the knife and it "loves" the dishwasher. But the main difference is that Hering Berlin offers a very wide range of forms of different items and does not have ready-made services, as do other manufactories. In our brand the emphasis is on individualism, as many decors can be combined individually. The same combination of objects and decorations is rarely sold twice. Hering Berlin can also supplement existing items with certain items, thanks to its good compatibility with other manufactories. In the 21st century, our habits have changed enough: for example, today we can eat pasta, tomorrow-Asian dishes, the day after tomorrow, traditional German. In accordance with this Hering Berlin offers a wide range of dishes, which is suitable for different cultural needs and can be used according to the tastes of its owner.

In which countries your brand is the most popular?

The domestic market is strong and growing. In general, we are very popular in German-speaking countries. In addition, we are proud that there are many fans in Russia, Ukraine, Taiwan, the United States and London.

How does the development of the new design work and how much time do you need for a new collection?

In the kitchenware, we are working on a collection, which is constantly growing and adapted to the needs of our customers. Glazes, decors, surfaces and shapes can be mixed with each other. A new chandelier collection is currently being planned; the first parts will be shown at the next Maison & Objet in Paris. Light collections are technically very complex. From the first idea to the development, can pass three years.

Besides further development of the brand Hering Berlin and love for porcelain what interests and hobbies do you have?

I love to cook, I like to bake and like to go to the fairs for modern art.

Who does support you most strongly in the further development of Hering Berlin and whose opinion do you still listen to?

I have a growing brand with the growing employees and consultants. And their opinion I greatly appreciate.

What does inspire you to design new collections?

Poor products on the market inspire me so much.

Are you planning to expand Hering Berlin's collection in the near future? If so, which and why?

From 2018 Hering Berlin will be available at Frankfurt Airport. That is why our current focus is gift items.

Were there any collections that you have designed but have not realized? If yes, why?

As a designer you have more ideas than you can realize in your lifetime. Some ideas can be realized if you have sales for them. Other products are for specific target groups, so you have to prioritize the ideas and decide for yourself, which customers you want to achieve.

What would you like to wish customers and friends of BREGNER Luxury & Lifestyle?

I would like Bregner to make the right choice for the client´s taste.