The history of Roja perfumes began in 2004 with the opening of the Roja Dove Haute Perfumery on the fifth floor of Harrods in conjunction with Urban Retreat. The concept behind the project is a "shop in a store" that offers a luxurious environment in which there is a variety of fragrances selected by Dove.

Roja Dove is a fragrance specialist and perfumer, whose fragrances are sold in luxury department stores worldwide. His career in perfumery began in Sussex, South East England in 1981, when he joined the French perfume house Guerlain. There he accumulated 20 years of experience before setting up his own companies RDPR and later Roja Parfums. He has the ability to identify 800 odors with blindfolded eyes, which is an incredible ability in his working sphere.

"Physically, it will be a sensual place of refuge ... silk and satin, a lot of glass, mirror and crystal as well as the black lacquer give the salon the air of an exotic boudoir", the Financial Time said in September 2004.

And as you have guessed, since the opening in 2004, the Haute Perfumery has received fragrances from many brands such as Tom Ford, Caron, Lalique, Xerjoff, Dior, Atelier Flou, Clive Christian and Grossmith. There were also many customers and fragrance lovers, who quickly got great interest in the perfumes.

The perfumer created a tailor-made fragrance for the highest bidder for the Trust Fundraiser, who could get this fragrance in a baccarat crystal presentation bottle. In 2005 Dove was inspired by the fundraiser event and created a collection of semi-bespoke fragrances for the perfumery customers. The fragrances have however no bottles, names and there are only enough liquids to create 50ml for every customer.

Dove has written on themes such as perfumes, celebrity fragrances, classic favorites or even the "Smells of London" for a number of magazines and newspapers such as Vogue, The Times, Vanity Fair and Wallpaper. Roja perfumes are fragrances that have great potential and have reached many customers worldwide.