Boucheron
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Boucheron

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Boucheron

Boucheron is a French luxury house producing jewelry, watches and amazing fragrances. The company is located in Paris. The House of Boucheron is a French family dynasty founded by Frederic Boucheron in 1858, with the opening of his first store in the Galerie de Valois. He created his atelier in 1866 and a year later won the Gold Medal during the Exposition Universelle.

In 1893, Frédéric Boucheron became the first jeweller to move to Place Vendome. Legend has it that he chose 26 Place Vendome where Boucheron remains to this day, because it was the sunniest corner of the square. He believed that the diamonds in the windows would sparkle all the more brilliantly. Boucheron was a family business; after the death of its founder Frédéric Boucheron in 1902, his descendants took over the business. In 1994, the family business shifted to a more global approach with its selling out to Schweizerhall. In 1878, the Russian Prince Felix Youssoupoff purchased a corsage decorated with 6 detachable diamond bows during one of his visits to Paris. In 1921, Boucheron was commissioned to make a tiara for Lady Greville which was later given to Queen Elizabeth.

Nowdays has 34 boutiques worldwide and an online e-commerce website launched in 2007.  Boucheron makes watches, and jewellery, and licenses its marque for perfumes. The watch and jewelry making segments have existed for over 150 years.
The first fragrance, "Boucheron," was launched in 1988. Over 22 men's and women's fragrances have been released. Launched in 1998, Jaïpur Homme perfume is a pure sensual adventure.
Jaïpur Homme takes inspiration from the marvelous gardens of the Maharadjas and bears all of the precious codes of Maison Boucheron: the golden gadroons, the sapphire cabochon...

The timeless perfume of a mythic Place Boucheron perfume pays tribute to its mythic address on Place Vendôme, by celebrating the union between the intensity of cedar wood and the finesse of the jasmine into a unique collection.
The first Jewel-Fragrance, Classic and Timeless perfume was launched in 1988. Its iconic Ring-shaped bottle, Boucheron is inspired from the precious and magical world of the glamourous Parisian Place Vendôme.
Launched in 1998, Jaïpur Homme is a pure sensual adventure. Jaïpur Homme takes inspiration from the marvelous gardens of the Maharadjas and bears all of the precious codes of Maison Boucheron: the golden gadroons, the sapphire cabochon...