Shiseido
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Shiseido

Shiseido Company, is a Japanese luxury personal care company, that is a skin care, hair care, cosmetics and fragrance producer. It is one of the oldest cosmetics companies in the world. Founded in 1872 it is the largest cosmetic firm in Japan and the fifth largest cosmetics company in the world.

For over 145 years, Shiseido has defined the concept of beauty and spread its knowledge and power onto the world. Heralding an army of devoted followers, Shiseido feels that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future.

Arinobu Fukuhara was working as a chief pharmacist in a naval hospital at the meager age of 23 years old when he and his colleagues, also in their early 20’s, established the Shiseido Pharmacy in 1872. Their motivation came from displeasure with medicine available on the market at the time, while their inspiration was “to take everything and anything good in this world and use it to create new things”.

The name “Shiseido” reads “Praise the virtues of the earth, that is where anything and everything is born from”.

Shiseido opened its first research center in Japan in 1916. The company was committed to redefining beauty and discovering new technology and methodologies to embrace beauty from the inside out. Due to its devotion, there are now research centers in China, Thailand, USA, and France. Shiseido has become an authority on skin and skincare and a leader of basic research in dermatology.

Shiseido demonstrates genuine empathy towards understanding the way consumers comprehend health and beauty and its effect on human emotion, and with this, a boundless desire to convey the message that beauty is perceived with the five senses.

Shiseido goes above and beyond industry standards when it comes to product quality, testing and formulations, and natural ingredients are purified to our own high standards before being included within any formula.