We are happy to present our conversation with the International jewelry sales director of Lalique – Damien Rosier.

Mr. Rosier, first of all I would like to thank you for the participation in our interview and for the great cooperation with BREGNER Luxury & Lifestyle. I would like to ask you how long have you been working for Lalique House? What drew you to Lalique brand?

It’s my pleasure discussing with you. I joined this French house Lalique in early 2012, at the beginning of the rebirth of the Lalique fine jewelry, so already 5 years ago. I knew the brand for the craftsmanship of its creations, and Lalique is the symbol of the “French art de vivre & Prestige”. After having worked during many years for Chaumet, I wanted to get new challenges, and since I heard the brand was going back to its roots, launching new fine jewelry creations, I definitely wanted to be part of it.

Why did you choose to work with Jewellery?

Frankly speaking, because I love women and jewelry enhance the feminine beauty!

Lalique is a well know brand all over the world. It meets the highest standards of the luxury goods. What is the secret of such a big success?

Thank you.
Founded in 1888, Lalique is indeed a legend and at the same time a symbol of artistic tradition and craftsmanship of the highest order. Lalique today is considered as the jewel in the crown of the French glass and crystal industry.
Company founder René Lalique was a pioneer in his day, one of the moving spirits and principal influences on Art Nouveau and later Art Deco Lalique is always looking for excellence of craftsmanship in all our pieces. Lalique today is a global lifestyle brand specialized in 6 pillars, decorative items, interior design, jewelry, fragrance, art & hospitality.

Can you tell us about your international development?

Since we decided to go back to the roots, relaunching Lalique fine jewelry in 2012, and thanks to this jewelry legitimacy, we have privileged a limited exclusive network rather than a massive distribution network. We sell our creations in Lalique main worldwide flagships and we have established partnerships with prestigious department stores and retailers.

How important are the exports to Lalique House?

Today, I would say that around 80% of our sales are for international markets.

In your opinion is there a big difference between the European and the American markets?

According to me, there are less and less differences between these two markets. The only point which comes to my mind is that the American clients may be more attracted to bigger statement pieces. But for all markets, craftsmanship, history & sales experience are mandatory. We are not only proposing jewelry, we are creating dreams.

In which countries is your main target?

Apart from France, two of our main markets for fine jewelry are the US and JAPAN.
In North America, we sell our fine jewelry only in our Lalique boutiques in prestigious addresses such like NY, Miami, Beverly Hills or Las Vegas, and also in the famous department store Neiman Marcus. And in Japan, where there even is a Lalique museum in Hakone, one hours south of Tokyo. Japanese customers can find Lalique fine jewelry in prestigious department stores like Takashimaya, Mitsukoshi… But we are also strong in other smaller markets like Azerbaijan, Italy, the UK.…

To conclude our interview, I would like to ask you - how would you describe the character of Lalique Jewellery in three words?

Craftsmanship, excellence and creativity.

Mr. Rosier, thank you for your time. We wish you and your team a lot of success!